Glitz × Anantara Desaru Coast

01 — The Real Challenge

Where you're losing
Singapore bookings.

⚠ What's holding you back

✕

Post-COVID, SG luxury beach spend migrated to Bali and Phuket — Desaru not in the conversation

✕

The Tanah Merah ferry (90 mins) is dramatically underutilised — most SG travellers don't know it exists

✕

Absent from 'best Malaysia beach resort' editorial on SG platforms — competitors aren't overseas brands, they're editorial gaps

✕

SG destination weddings — massive untapped market for an international 5-star within 2 hours

✓ What Glitz changes

✓

Thematic guide: 'Malaysia's Best Luxury Beach Resorts' — Anantara as the anchor, indexed forever on Glitz.sg

✓

The ferry story owned: '90 Minutes from Singapore to a World-Class Beach Resort' — no one has written it yet

✓

Cinematic resort video — beachfront villas, spa, F&B — full whitelabel for OTA listings and social ads

✓

Wedding editorial: 'Best Destination Wedding Resorts Near Singapore' — permanent SG booking trigger

02 — The Content Plan

Three pieces. Permanent visibility.

Each article is SEO-optimised, permanently indexed on Google, and amplified across social and EDM. Unlike ads — it keeps working long after it publishes.

01

Travel Guide

"Malaysia's Best Luxury Beach Resorts for Singaporeans — 2026"

📍 Thematic Guide1× Placement1M ImpressionsFerry Narrative

Live examples

→ Johor Bahru Travel Guide 2026 → Luxury Hotels in KL 2026 → Best Family Resorts Singapore

02

Exclusive Feature + Video

"Anantara Desaru: The Luxury Beach Holiday SG Is Missing, 90 Min Away"

🎬 Exclusive1× Article + VideoWhitelabel Rights1M+ Impressions

Live examples

→ Hilton KL — Ramadan 2026 → The Danna Langkawi → Anantara Desaru Coast

03

Wedding + Festive

"Best Destination Wedding Resorts Near Singapore" + Year-End Luxury Escapes

💒 Weddings🎄 Year-End1× Feature18K EDM

Live examples

→ CNY Reunion Dinner MY 2026 → Best Wedding Venues Malaysia

Guaranteed Results — Per Content Piece

📖

100K

Organic Reach Per Article

Permanent editorial reach on Glitz.sg/my — ranking on Google every time someone plans a trip

👁

1M

Impressions Per Report / Year

Guaranteed annual impressions across Google search, social, and EDM — amplified via Meta ads

🎬

10K

Video Views Guaranteed

Minimum 10,000 views via Meta ads on your cinematic property video — targeted SG + MY audience

03 — The Investment

Discovery + Story Package — what's included.

Discovery + Story · Annual Package

3 Content Pieces · Full-Year Visibility

Travel Guide + Exclusive Feature + Video + Wedding + Festive Feature · social amplification on all 3 · direct booking CTA throughout

01 of 3

1× Thematic Travel Guide

MYR 4,500

'Malaysia's Best Luxury Beach Resorts' · Anantara as anchor · ferry route story · 100K reach · 1M impressions/year

02 of 3

1× Exclusive Feature + Cinematic Video

MYR 8,750

Dedicated Anantara editorial + resort video · 10K video views via Meta ads · full whitelabel rights

03 of 3

1× Wedding + Festive Feature

MYR 4,250

Destination wedding editorial + Year-End/Raya luxury escapes · 18K EDM subscribers · IG Story series

🇸🇬 SG Only — Glitz.sg

MYR 17,500

💵 50% Cash on signingMYR 8,750

🏨 30% Barter (rooms + dining)MYR 5,250

🎁 20% Goodwill offMYR 3,500

Net Cash OutlayMYR 8,750

⭐ Recommended

🇸🇬🇲🇾 Both Markets — Glitz.sg + Glitz.my

MYR 26,250

💵 50% Cash on signingMYR 13,125

🏨 30% Barter (rooms + dining)MYR 7,875

🎁 20% Goodwill offMYR 5,250

Net Cash OutlayMYR 13,125

⏳ Valid 30 days. Barter: room nights + dining credits at published rates (for editorial FAM visit & video shoot). 50% cash on signing · 50% on content delivery. Full whitelabel rights on all video — yours to use forever, zero licensing fees.

Campaign Timeline

Week 1–2

Sign-off

Deposit · FAM dates · brief agreed

Week 3–5

FAM + Shoot

Villas · spa · beach · ferry documented

Month 2

Guide Live

'Malaysia's Best Beach Resorts' on Glitz.sg

Month 2–3

Feature + Video

Exclusive editorial + cinematic video · EDM

Sep–Nov

Wedding + Festive

Year-end + wedding feature at SG peak intent

Ongoing

Permanent

Booking CTAs active forever · zero extra cost

Next Steps

1

Confirm market option

Both-market recommended for Anantara's scale. Reply to confirm — brief call within 48 hours.

2

FAM trip planning

Editorial team stays on property. Barter covers the FAM visit + video shoot.

3

Thematic guide live Month 2

Anantara Desaru visible to 129K SG readers planning luxury beach escapes within 6 weeks.

Let's reclaim Singapore's luxury beach travel market for Desaru.

Reply to confirm or arrange a call. One business day response, guaranteed.

Regional Partnerships Director

Adrian Yong

+60 16-737 9704

adrian@mapletreemedia.com

Where you're losingSingapore bookings.

Three pieces. Permanent visibility.

Discovery + Story Package — what's included.

Where you're losing
Singapore bookings.